Market Development is the creative application of imagination and innovation applied to create a dynamic sales potential for new or enhanced products and/or concepts.
Why and when to contact Firecat for Market Development:
1. You have a new product that has never been offered for sale
2. You feel the product has potentially overwhelming sales
3. You are concerned about the successful launch of the new product
4. You want to improve or expand your market base
5. Your staff needs an infusion of creativity
6. You just don't know how to start the effort
7. You want to contract sound, affordable advice
8. Your current market position is being eroded away by competition
9. You want a highly successful market launch of the product...
... When you want results !
Firecat Technology has a combined total of over 40 years experience in the sales and marketing of high technology products business-to-business, and business-to-consumer. This experience includes field sales and engineering, extensive customer, distributor, manufacturer's representative, and field sales personnel training seminars, and extensive trade show involvment. Direct marketing (use of mailings, mail lists, and the Internet) is a unique specialty area of expertise. While the products vary, the goal is the same:
Deliver to market a product that meets the needs of the customer in such a way that the customer is assured good value coupled with confidence in the product to consistently deliver the performance sought.
The primary element necessary is credibility - the product has to work, and work consistently. The other side of the equation is that the product must provide a solution to a customer's problem - the need must exist or be created as part of the market development strategy. The customer does not automatically know he needs your product until you show him why his decision to get your product is valid.
Firecat Technology specializes in vertical and niche market development strategies. These markets differ from saturated-demand commodities in that these markets represent almost unlimited sales potential if, and only if, you challenge every "classical" sales and marketing premise. In this arena there is no competition, just companies lacking insight and visionary zeal. The goal of the effort is market dominance - nothing short of becoming the brand leader, globally, or to the fullest extent of the manufacturer.
Free associative thinking is the basic technique used to derive the marketing plan. Simply, the approach starts with a careful profiling of the key features and benefits of the product or concept. A simple model-smoothing effort. Full understanding of the item leads to appraisal of the limitations of the product - some physical testing may be required - at the very least the product will be given the "hands-on" test drive. The weaknesses of a product are more important than than its strengths, at least so far as your competitors may use those weaknesses against you to slow or halt market penetration. The assessment of any approximating competitive product is included. What are THEY doing? How are THEY doing it? Who buys from THEM, and why? What did THEY overlook?
The final phases include complete integration of the problem solving solution and the customer base. Market positioning defines the client's needs in his terms, product names and creative elements are produced to fortify the positioning requirements. Remember, there is no referencing base for performance assessment in a vertical market - make it a tough act to follow. ...And, be persistent in continued innovation and foster imagination.
Give us a call to discuss your needs. A little brainstorming can produce a torrential downpour of profit.
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